STOP PRESS: Promoting a Positive Young People’s Image – 99% Campaign Poster on Tube & Over-Ground network
7/8/11: During September, commuters travelling on Transport for London’s (TFL) tube and over ground network will see posters promoting Independent Academic Research Studies’ (IARS) youth-led 99% campaign.
The posters highlight some of the positive activities that young Londoners are engaged in and signposts opportunities to make the capital a better place.
Lizzie Noel the Mayor’s adviser on volunteering said: “London is brimming with talented, bright and motivated young people who can often get overlooked. Not only are they excelling in education, they often find time to help out and volunteer in their communities as well. This campaign celebrates the majority who make London proud. And if you’d like to get involved in one of our Team London volunteering initiatives, we will happily welcome you on board.”
The 99% campaign is a pan-London, youth-led, positive initiative that brings together key public, private and civil society organisations to dispel stereotypes about young people and make London a safer, more inclusive and cohesive place for all.
Dr. Theo Gavrielides, IARS Founder and Director, said “The message of the posters is very simple and yet so easily forgotten. IARS and the 99% campaign hope that stereotypes are addressed while more opportunities are created for future young leaders. We are grateful to TFL, MPS and the Mayor’s office for believing in the campaign”.
Detective Chief Supt Mick McNally from the Metropolitan Police Service said: “London is one of the safest major cities in the world where serious violent crime is reducing and people are feeling safer. Despite the sad images of disorder seen on the streets of London this summer the majority of young people are law abiding and don’t get into trouble, and many make a valuable and positive contribution to the communities of London. This includes 2200 volunteer cadets in the MPS who give up their own time to give something back.”
Graham Robb, Board Member of the Youth Justice Board said ” …and we know that even the 1% can turn their lives around – which is why YJB supports the 99% campaign”.
The campaign was developed by young Londoners and run by the charity, Independent Academic Research Studies (IARS) with the support of a Core Partners Group including the Mayor’s Office, the Crown Prosecution Service, Metropolitan Police Service (MPS), Youth Justice Board, TFL and London Councils.
Steve Burton, Director of Community Safety, Enforcement and Policing at TfL, said: “We are pleased to be supporting the 99% campaign and displaying the important campaign messages across our Tube and Overground networks. Young people make up a large proportion of the travelling public and we believe this is a very worthy campaign that helps bring attention to the efforts that young people make everyday to ensure our city is a better place.”
The poster campaign is supported by the Mayor’s Office, TFL and MPS and it comes at a crucial time. Following the riots in London in August, the negative image portrayed of young people in the capital has been exacerbated. The poster serves as a reminder that in fact most young Londoners are not involved in criminal behaviour and that a significant number give their time voluntarily to make London a better place.
This poster is one of many projects that highlight the 99% Campaign’s key message that many young Londoners are playing their part to make London a better place. The poster also provides information about how young and adult Londoners can access to Team London portal (www.london.gov.uk/teamlondon) to get involved in many volunteering opportunities in London, for example with uniformed groups through You London. More information about future projects and opportunities on how to get involved with the 99% can be found by visiting www.99percent.org.ukand www.iars.org.uk.
For more information contact Dr. Theo Gavrielides, 159 Clapham Road, London SW9 0PU
Office line: 020 8133 8317, Office Mobile: 07833224442 / 07546940042
Notes to editor
Independent Academic Research studies: www.iars.org.uk
99% campaign:: http://www.99percent.org.uk
99% campaign partners: http://www.99percent.org.uk/partners/